Market Survey for PDD
We're a group of year 3 students from Nanyang Polytechnic, Diploma in Food Science.
We're currently working on a product design and development project. Our focus is on snowskin mooncake. Thus, we would like conduct this survey to understand what consumers would like to see in the market.
We would greatly appreciate it if you can take some time to complete this survey.
1)Particulars:
Name :
Age :
Gender :
Race :
Diet (normal, halal, vegeterian, etc) :
2) Are you conscious about what you eat due to health reason?
a. Yes (go to Q3)
b. No (go to Q4)
3) What are your concern(s)?
a. Fats
b. Calories
c. Sugar
d. Salt
Other (Please Specify):
4) Have you consumed snowskin mooncake before?
Yes (Skip to Q6)
No. Why?
5) Would you give snowskin mooncake a try, if there is a new variety being introduced into the market?
Yes
No. Why?
6) Do you like to consume snowskin mooncake?
a. Yes. Why:
b. No. Why:
7) If a new snowskin mooncake is being introduced into the market, what are your expectation(s)?
8) What size would you prefer the mooncake to be?
a. Bite size (4.8cm by 3.8cm)
b. Regular size ( 8.2cm by 6.6cm)
9) If a new fruit-flavoured mooncake is being introduced into the market, which flavor(s) would you try? You may choose more than 1.
a. Strawberry
b. Mango
c. Blueberry
d. Rock Melon
e. Peach
Other (Please Specify):
10) Would you prefer if there are fruit bits in the filling?
a. Yes (go to Q11)
b. No
11) Which fruit bits would you prefer? You may choose more than 1.
a. Aloe Vera
b. Peach
c. Coconut Shaving
d. Nata-de-coco seed
Other (Please Specify):
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